Youjung Noh
Youjung Noh is a Visual designer based in Seoul, South Korea.
With emphasis on storytelling and playfullness, her work
focuses on narratives, branding and illustration.
yjnoh1815@gmail.com / Linkedin / Instagram
Off Kurly
PRIZM
The Epicure
Love Food Love Wine
Pink Form
Kurly Card
Sober Beauty
Bottle Opener
Ottchill Glass
Standard Wood Tray
Phobia Euphoria
Taming Monster
Brand Identity
Content Design, Motion Graphics
Content Design, Infographics
Visual Identity, Packaging
Exhibition Identity
Credit Card Design
Brand Identity, Package Design
Package Design
Package Design
Package Design
Play-kit Design, Editorial
Graphic Novel
Brand Renewal for Sober Beauty
Timeline Sep 2022 - Dec 2023
Team Johannes Walch, Valentine Chen
Disciplines Brand Identity, Package Design
Team Johannes Walch, Valentine Chen
Disciplines Brand Identity, Package Design
Sober Beauty is a clean beauty brand located in Shanghai, China. The brand takes minimal approach towards beauty. Brand renewal project was undertaken to enhance the brand’s visual identity. The primary objective was to minimizing the cost while refining the existing design and applying the new guideline across customer touchpoints.
The New Visual Guideline
The new visual guideline includes a new set of colors and font. Beige and Grey is added instead of light pink to add a neutral tone to the brand. For English font was replaced to Unna which has a less stroke contrast communicated in a more concise manner.
The new visual guideline includes a new set of colors and font. Beige and Grey is added instead of light pink to add a neutral tone to the brand. For English font was replaced to Unna which has a less stroke contrast communicated in a more concise manner.
Package Design
The primary package design for Lip Oil and Foundation.
