Brand Renewal for Sober Beauty
Timeline Sep 2022 - Dec 2023
Team Johannes Walch, Valentine Chen
Disciplines Brand Identity, Package Design
Team Johannes Walch, Valentine Chen
Disciplines Brand Identity, Package Design
Sober Beauty is a clean beauty brand located in Shanghai, China. The brand takes minimal approach towards beauty. Brand renewal project was undertaken to enhance the brand’s visual identity. The primary objective was to minimizing the cost while refining the existing design and applying the new guideline across customer touchpoints.
The New Visual Guideline
The new visual guideline includes a new set of colors and font. Beige and Grey is added instead of light pink to add a neutral tone to the brand. For English font was replaced to Unna which has a less stroke contrast communicated in a more concise manner.
The new visual guideline includes a new set of colors and font. Beige and Grey is added instead of light pink to add a neutral tone to the brand. For English font was replaced to Unna which has a less stroke contrast communicated in a more concise manner.
Package Design
The primary package design for Lip Oil and Foundation.