Love Food Love Wine
Timeline Feb 2022 - Apr 2022
Team Director Minsun Lee
Disciplines Pacakge Design, Brand Identity
Team Director Minsun Lee
Disciplines Pacakge Design, Brand Identity
Market Kurly was about to launch the new wine pick-up service. The service enables customers to order wine within the Kurly app and pick them up at the nearest cafe. For this, we created a portable wine package design that implies the identity of Market Kurly. To convey the accessibility and convenience of the service, we set the design direction as Lively moments with Wine. By arranging the slovan Love Food, Love Wine freely inside the glass and bottle shape, we aimed to express a sense of rhythm. It conveys the lively mood of enjoying and discovering new tastes in our everyday life.