Youjung Noh
Youjung Noh is a Visual designer based in Seoul, South Korea.
With emphasis on storytelling and playfullness, her work
focuses on narratives, branding and illustration.
yjnoh1815@gmail.com / Linkedin / Instagram
Off Kurly
PRIZM
The Epicure
Love Food Love Wine
Pink Form
Kurly Card
Sober Beauty
Bottle Opener
Ottchill Glass
Standard Wood Tray
Phobia Euphoria
Taming Monster
Brand Identity
Content Design, Motion Graphics
Content Design, Infographics
Visual Identity, Packaging
Exhibition Identity
Credit Card Design
Brand Identity, Package Design
Package Design
Package Design
Package Design
Play-kit Design, Editorial
Graphic Novel
Branding for Kurly’s offline space, Off Kurly
Timeline Apr 2023 - Sep 2022
Team Design Center (Minsun Lee, Nayeong Lee, Youngin Kim, Bokyeong Kim)
Disciplines Brand Identity, Editorial Design
Team Design Center (Minsun Lee, Nayeong Lee, Youngin Kim, Bokyeong Kim)
Disciplines Brand Identity, Editorial Design
Kurly is a Korean online grocery service, famous for its curated products and reliability. Off Kurly is the first physical space by Kurly. By collaborating with chefs, the space provides in-depth gourmet experience. Through running gourmet guide programs and curated collection of grocery shopping, the space provides a more diversified experience of the brand.
Our aim was to establish the logo and visual guidelines for the Off Kurly brand, along with crafting an offline experience including signage and brochures. We retained Kurly's original identity — purple hue and scripted logos, while introducing a more sincere approach.
Kurly︎︎︎
Our aim was to establish the logo and visual guidelines for the Off Kurly brand, along with crafting an offline experience including signage and brochures. We retained Kurly's original identity — purple hue and scripted logos, while introducing a more sincere approach.
Kurly︎︎︎
2022 Pre-fall theme:
Mediterranean Getaway
The first theme of the space was "Mediterranean Getaway." The space introduces content including an exploration of Mediterranean cuisine and the culture of the region. The space provides docent programs where visitors can learn about the area's most important crop, olive oil, by tasting different kinds of dishes utilizing various types of olive oil.
Mediterranean Getaway
The first theme of the space was "Mediterranean Getaway." The space introduces content including an exploration of Mediterranean cuisine and the culture of the region. The space provides docent programs where visitors can learn about the area's most important crop, olive oil, by tasting different kinds of dishes utilizing various types of olive oil.
Brochure Design for offline space
The off Kurly Brochure explains the concept including the floor guide of the space and introduces merchandise of the season. The olive oil guide is used for the olive oil docent program containing information about the origin and production process.
